The new fragrance from Marni

Marni have decided to move into the fragrance business.

Just like every other major successful fashion house, Marni is now launching its first ever fragrance. If it’s anything like the line itself then we can expect it to be fun and quirky. The first fragrance is named after the house itself Marni.

In a recent interview Marni’s creative director Consuelo Castiglioni told WWD “It’s a perfume that is quite individual, that doesn’t evoke anything in particular”. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.”

Castiglioni choose a flacon that is distinct and sturdy and unique in shape. Marni has stayed away from a sleek, slender bottle as that has become the norm in the fragrance market. WWD also reported that the smell of the perfume to be “a blend of spicy and woody notes” with an “intense rose oil to inject voluptuousness”.

My verdict so far is that Marni has really thought of all the ways to set itself apart from all the other designer fragrances. From the flacon (in other words the bottle design) to the simple advert to accompany the fragrance launch. Marni has kept everything simple and uncomplicated and that has in turn made everything about it more appealing. I see this as a wise and a successful move for Marni.

Marni’s first fragrance will be launched February 2013.