Domenico
Dolce and Stefano Gabbana are the creators of D&G. It was launched 9 years
after the creation of their main line. The D&G line was created with urban influences.
It was catered to more of a younger market. This line is a more contemporary,
sensual, forward, and innovated line.
Last September the kings of Milan fashion week made an
announcement just before the models graced the catwalk that the younger sibling
to Dolce and Gabbana was to shut down (D&G) in order for them to
concentrate on their main line.
It’s left many industry professionals baffled by the all of a
sudden closure of the brand. Many have speculated that it may be due to the
recent degrading of Italy and maybe due to the effects of the financial crisis.
However, reports claim that the D&G line has been out performing the Dolce
and Gabbana line in many Asian markets. D&G is a very profitable brand;
therefore the financial crisis has nothing to do with the closure of the line.
So that leaves us with, did customers get confused between the two lines and
was there no actual difference between the two lines? Some have suggested
that customers were confused between the names of the two lines. But does that
lead one to close down a highly successful contemporary line?
It is expected that Dolce and Gabbana will expand their brand
into more casual categories such as T-shirts and jeans. Well, that will at
least leave us with best of both worlds.
Whatever the story is behind the closure of the D&G line,
all I can say that it is one of the best contemporary lines in history. It
combined both luxury and style into one.
Take a look at some of their best pieces from their
collections.
ENJOY!!
